Going Green
volume 8, issue 1


“Today, over half (54%) of baby Boomers are considered to be 'socially conscious' shoppers.”

— The New Rules of Green Marketing



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Going Green Publications
P. O. Box 3164
Wilmington, NC 28406
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YWCA Cape Fear:  26th Annual Women of Achievement Awards

Thank you,
YWCA Cape Fear
for recognizing the
achievements of
remarkable women
in our area.




Advertising Info

Why Advertise With Us?

Consumers are eagerly seeking ecologically responsible products and services. As media interest grows around such issues as global warming, rising fuel costs, and sustainability, it has catapulted “green thinking” into the front of people’s minds.

Going Green Advertising Kit

click here to download
2016 Advertising Kit
.pdf format, 500KB

Going Green Advertising Kit for Non-Profits

click here to download
2016 Advertising Kit
for Non-profits

.pdf format, 500KB

Did you know...

Nearly 4 in 10 Americans say they are dedicated to buying green products and services, which is a 6 percentage point increase over 2012 results, and equates to about 93 million Americans. (Source: Mintel)

Interest in green shopping holds steady, even in a recession; indeed, some recession-driven behaviors are making green downright fashionable. (Source: Ottman)

67% of Americans agree that “even in tough economic times, it is important to purchase products with social and environmental benefits.” (Source: Ottman)

Advertising in Going Green will get you noticed

Cape Fear’s Going Green is the first publication devoted to promoting eco-friendly and sustainable resources in our area. We are a quarterly, free-to-the-public magazine with a print circulation of 8,000. 

In addition to our targeted point-of-sale distribution: grocery stores, libraries, government offices, schools, media outlets, natural food markets, utility companies, meetings of local building and advocacy groups — we offer a vibrant website that includes the area’s first calendar devoted to local green events, as well as tips, ideas, and community discussion and resources.

Our readers are looking for you

Our readers are actively engaged in their community and are eagerly seeking solutions for their health, their families, and their environment. They want to make a difference! Advertising in Going Green will help you reach that motivated audience — you can deliver your message directly to these decision-makers.

Our readers are online, and so are we!

In addition to posting current and past issues, our website offers the first calendar devoted to local green events. We update it weekly, ensuring repeat visits. This fall we introduced online advertising, adding flexibility to your advertising options with Going Green. In addition to the extended shelf life of your ads in our quarterly print edition, online ads run month to month, and can be used to promote specific products or events during the months you most want online promotion.

Online advertising options include:

2016 Holiday Giving Guide
• Our annual Holiday Giving Guide lets you drive traffic to your own website during the holiday season. Our standard box costs $75 ($50 if you're a print advertiser) with a link to the web page of your choice. The giving guide promotes mindful giving and buying local, and runs from Cyber Monday through January 7. We can add ads at any time. So if you have a product you'd like to promote online for the holidays, we can create a “box” for you.

Advertising your events
• As a community service, we post eco-friendly events for free on our online calendar of green events. You can give your event extra attention with a colorful ad on our calendar page, linking to your own website. This is the perfect way to promote ongoing events (such as art exhibits) or repeating events (such as weekly birding hikes), that might not otherwise appear on the calendar every time they repeat.

Advertising your products, services and ideas
• Reach your target audience of green-minded consumers with an ad on our popular “Current Issue” page, or on our popular “Tips and Resources” page. Contact us for rates.

Going Green's commitment to you:

     • High-quality color design and professional editorial content
     • Advertising options for every budget
     • Year-round availability: back issues accessible on the Web
     • Reference articles and contacts, ensuring a long shelf life
     • Discount rates offered for non-profit groups
     • Discount rates offered for multi-month contracts
     • Value and return for your advertising dollars

In print and online, Going Green is a great way to spotlight your company. Contact us today to make it into the next issue.

Source: The New Rules of Green Marketing, by Jacquelyn Ottman
Source: Business Market Research Report on Marketing to the Green Consumer – U.S., March 2014, by Mintel (A leading global supplier of consumer, product and media intelligence)


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volume 8, issue 1
Cape Fear's Going Green